E-commerce Facebook Ad – Automate and Scale with AI-Powered Solutions

Scaling Evra’s Facebook Ads to 7.4M+ Reach with 50% Lower Costs

Evra, an eCommerce brand, wanted to expand its digital footprint while maximizing ROI. Through strategic ad optimization, we scaled their reach to over 7.4 million users while cutting advertising costs in half.

The Problem

Evra was running Facebook Ads but struggled with high CPM, inefficient reach, and suboptimal engagement rates. Despite investing a significant budget, the ads weren’t performing at their full potential. The challenge was to increase reach, engagement, and video views while reducing costs.

The Solution

To tackle these challenges, we implemented a data-driven advertising strategy that focused on audience refinement, creative optimization, and budget efficiency. We restructured Evra’s ad targeting to ensure their content reached the most relevant and engaged audiences. A/B testing was conducted on multiple ad creatives to determine which visuals and messaging resonated best with the audience.

Additionally, we optimized budget allocation by shifting ad spend toward cost-effective placements, ensuring every dollar delivered maximum impact. By continuously monitoring performance metrics, we identified high-performing ads and scaled them, while phasing out underperforming ones.

Our Process

Our approach began with a deep performance audit, analyzing past ad data to uncover inefficiencies. With these insights, we crafted engaging, high-converting ad creatives tailored to the target audience. We refined our targeting strategy using interest-based and lookalike audiences, ensuring that ads reached people most likely to engage and convert.

To maximize cost efficiency, we optimized bids and budgets dynamically, reallocating spend towards the best-performing campaigns. The entire process was guided by continuous A/B testing and real-time performance tracking, allowing us to adapt strategies instantly for sustained success.

The Results

Through this strategic overhaul, Evra’s reach skyrocketed from 4 million to 7.4 million, marking an 82% increase in audience exposure. Impressions surged from 5.6 million to 9.1 million, enhancing brand visibility. Video views experienced a 66.6% growth, significantly boosting engagement with the brand’s content.

Despite these massive improvements, the ad spend remained stable, but cost per result dropped dramatically. CPM reduced from $0.36 to $0.22, cutting advertising costs by nearly 40% and maximizing ROI.

Key Takeaways

🎯 Optimized targeting for maximum reach at a lower cost.

🖼️ Creative testing to drive higher engagement and video views.

💰 Smart budget allocation to maximize ROI without increasing spend.

📊 Continuous monitoring to identify and scale winning ad sets.

📉 Lower CPM & CPC for more conversions with the same budget.

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