Legal / Lead generation
Dolman Law Group
A conversion-focused landing page for a car accident lawyer, built around a free consultation form.
Hover the screen to pause · Use “View full landing page” for the complete design
01 · Project type
Conversion-focused landing page
02 · Challenge
Turn anxious, time-sensitive visitors into consultation requests while building confidence in the firm.
03 · Approach
Keep the consultation form visible in the hero, add press mentions and attorney profiles, and repeat clear calls to action down the page.
Section by section
How the page works
- 01
Hero + form
Puts the enquiry form beside the headline so motivated visitors can act without scrolling.
- 02
Press mentions
A media strip borrows credibility from trusted outlets at the moment visitors are judging the firm.
- 03
Practice details
Explains what the firm handles in plain language so visitors can confirm they are in the right place.
- 04
Attorney profiles
Faces and credentials humanise the firm and make the call feel less intimidating.
- 05
About
Gives context on who is behind the work so the relationship feels personal.
- 06
Final call to action
Brings visitors back to the consultation with reassurance about the next step.
Design highlights
- ✱Above-the-fold consultation form
- ✱Prominent click-to-call contact
- ✱"Featured on" press strip for credibility
- ✱Attorney profiles to humanise the firm
Next project
JustFloow — Genius Mind →